Post-Oscar Monday could not be a more perfect moment to release this story. And in order to explain exactly why, let me start by serving you with a few visual hints for what’s about to come.

Picture Faye Dunwaway‘s Oscar after party/breakfast by the pool with all of its iconic, yet so very nonchalant, glam. Good. Now, think of a sea of indigo sequins, dark sunglasses, big vintage furs, and camel-colored silk for days, all very relaxed and adequately toned done. Perfect. And now, tell me where you’d wear all of that? A night out, a wedding, an event of some kind? Nope. A trip to the grocery store, the bakery, the gas station, and everything else mundane, seems just fine.

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

Here’s a fact. Beautiful, luxurious clothes are not for special occasions only. They create a special occasion out of every day in life. Take MARKOV, for example. His pieces are living, breathing, perfectly-stitched proofs that this is absolutely right.

Here are a few more points to get you on my side:

Want to wear your boyfriend’s Adidas shorts? Sure, you can throw a t-shirt on to go along, but you can also spice things up with a chainmail top and a perfectly voluminous fur coat from the vaults. That sequined dress hanging in your closet? It calls for you favorite sneakers. And the silk trousers definitely need a men’s sweater in their life.

Try it for yourself, and you’ll see how easy it is to elevate the everyday routine to a visually fulfilling, exciting life.

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

JOVANA ZUKA x MARKOV

PHOTOGRAPHY: JOVANA ZUKA
CO-STYLING: JOVANA ZUKA & MARKOV
MAKEUP: MARKOV
MODEL: GORJANA KULISHEVSKA @ MODELS IN

LOOK 1: Markov Dress, Zara Leather Jacket, Chanel Sneakers, Tom Ford Sunglasses
LOOK 2: Markov Top, Adidas Shorts, Vintage Fur
LOOK 3: Markov Pants, Zara Sweater, Custom Made Hat, Stuart Weitzman Boots
LOOK 4: Markov Shirt & Pants, Zara Fur, Tom Ford Sunglasses
LOOK 5: Markov Everything, Yamamay Bodysuit

P.S. Thanks to all of our friends who contributed to this shoot with some of their pieces 🙂