Complex studio lighting, five-figure photo equipment, Pat McGrath as a makeup artist, and a minimum of 20 people working on a set, paying attention to every single clothing wrinkle and stray hair, would be a dream, but these elements are not a necessity and they don’t always make some magic happen.

When you’re passionate about what you do and when all you wanna do is create, the most basic things like air, water, wine, music, a captivating model, a few meters of unused fabric as a backdrop, some pretty makeup au naturel, and a few lovely garments can do the job just as well.

If you enjoy every minute of the process, and if the final product fills you with an indestructible passion to do it all over again, and again, and again, all improvisations and all bargain solutions become not only justified, but imperfectly perfect.

Until we have a Hollywood-scale production in this godforsaken country (a girl can dream), we choose to find satisfation in doing the best that we can with the little we have.

Hope you enjoy this campaign as much as we enjoyed making it!

Jovana Filipovic FW1617 Campaign | Photographed by Jovana Zuka

Jovana Filipovic FW1617 Campaign | Photographed by Jovana Zuka

Jovana Filipovic FW1617 Campaign | Photographed by Jovana Zuka

Jovana Filipovic FW1617 Campaign | Photographed by Jovana Zuka

Jovana Filipovic FW1617 Campaign | Photographed by Jovana Zuka

JOVANA FILIPOVIC FALL/WINTER 2016/2017 CAMPAIGN

PHOTOGRAPHED BY: JOVANA ZUKA
MODEL: SIMONA ANGELOVSKA @ PODIUM MODEL AGENCY
MAKEUP: DARKO MISHOVSKI