When it comes to shooting the Spring/Summer 2017 campaign for Jovana Filipovic, the good ol’ when it rains, it pours applies more than you could ever imagine. So does the road less traveled… Literally. Combine the two, and you get a pretty good sense of how our trip to the initial shooting location looked like. Not good. It also wasn’t very good that we never made it to that location.

But, when you choose not to give up that easily, happy coincidences happen and you end up on a DAM good new location. On an artificial lake. During magic hour. Surrounded by some damn good scenery.

So instead of giving up, you let the adrenaline kick in, you start working with what you have, and you make some, at least for us, unforgettable imagery.

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

JF SS2017 Campaign by Jovana Zuka

 

PHOTOGRAPHY // Jovana Zuka
MODEL // Ivana Karadzova @ MODELS IN
CLOTHING // Jovana Filipovic
JEWELRY // EKLEKTIKA
MAKEUP // Darko Mishovski